Sun King needed a brand system that could communicate the value of solar power across different audiences, regions, products, and physical touchpoints.

The challenge was to make the brand feel optimistic and human, while still being practical enough to scale across products, campuses, signage, stationery, and local-language communication.

We built the brand around a flexible messaging idea: More Power. More Life.

This became a simple way to connect solar energy to real human outcomes — more study, more earnings, more productivity, more music, and more everyday possibility.

The visual system used bold yellow, strong typography, photography, iconography, and clear brand lockups to create a language that felt bright, direct, and easy to recognise.

The work included brand messaging, identity development, logo systems, typography, colour, product lockups, regional campus lockups, stationery, employee IDs, environmental graphics, and brand applications.

The system was designed to work across English and Devanagari communication, as well as across different regional contexts including Mumbai, New Delhi, Nairobi, the Philippines, and Papua New Guinea.

The final brand system gave Sun King a clearer, more flexible way to show up across regions and touchpoints.

It helped translate the functional benefit of power into a more human brand language — one that felt practical, optimistic, and built for everyday life.

Harsh Hede

Creative Director — Prague

Sun King

A brand identity and messaging system built around the idea of more power, more life.

Sun King needed a brand system that could communicate the real-world value of solar energy in a simple, human, and scalable way. The work was built around a clear central idea: More Power. More Life. Not as a campaign line, but as a flexible brand message that could explain what access to power makes possible — more study, more earnings, more productivity, more music, and more everyday independence. The identity system extended this idea across logo usage, typography, colour, regional lockups, product branches, brand applications, and environmental touchpoints.

Role: Brand identity, art direction, messaging system
Timeline: Dec 2020
Client: Sun King (formerly Greenlight Planet)
Skills: Brand messaging, Logo system, Typography, Colour, Regional lockups, Product lockups, Environmental graphics, Stationery, Brand applications