and if you're a brand or a recruiter looking for a creative director, here's what that's amounted to.
Competencies
Visual Identity Ownership
Brand Audits & Repositioning
Brand Systems & Guidelines
Campaign Concepting
Brand & Graphic Design
Typography
Art Direction for Photo & Film
Social & Digital Design
Editorial & Print
Pitch & Presentation Decks
ATL & Integrated Campaigns
Figma Brand & Design Systems
Design Tokens
Multi-market Adaptation at Volume
Generative Image & Video Pipelines
Agentic AI Workflows
Automated Quality Gates
Brand Guardrails for AI Output
Leading & Mentoring Creative Teams
Senior Stakeholder Presentation
Figma
Adobe Creative Cloud
Higgsfield
Seedance
Claude Code
Experience
Jul 2024 – Present
SapioManiac
Founder & Creative Director
Remote
Brand and product design studio: brand, creative and growth design for fintech MPOWER Financing, brand builds for new ventures, and AI-native products.
MPOWER Financing (fintech, 25+ markets): owned the visual identity end to end. Audited the category (SoFi, CommonBond, Future Finance), repositioned the brand as “founded by international students, for international students”, and refreshed its tone of voice and typography.
Wrote, shot and cut MPOWER’s brand film in one week with the copywriter; the film helped close a $313.5M loan securitisation.
Built MPOWER’s brand system, guidelines and paid-social template system in Figma, documented in Supernova, so growth and marketing teams could produce on-brand work independently. Social engagement rose ~25% and funnel drop-offs fell 34.5%.
Built and led a five-person in-house creative team for MPOWER (art direction, copy, strategy, design and social), defining intake, briefing, review and approval workflows, managing external illustrators, and mentoring the junior designer and junior social media member.
Delivered editorial and print: scholarship one-pagers, country guides and the 2025 Social Impact Report, plus original content shoots with the growth team.
Log & Live (Czech log-home brand): co-led identity, pattern and illustration system; built a hybrid image library by combining photography from a hired photographer with Higgsfield generation.
Built logandlive.com (Czech and Slovak) with an AI-native workflow: 119 of 130 commits AI co-authored, a 72-token design system with automated tests that block off-token typography, and scripted visual QA across 84 route and viewport checks.
Lancelot (AI productivity app for neurodivergent freelancers): product and design lead. Wrote 98% of the current codebase (850+ commits) through a pipeline of AI build, review and verify agents, and reviews and merges a remote engineer’s contributions.
Created the RoundTable Design system for Lancelot: 96 design tokens, a Storybook design guide with changelog, an automated gate that stops off-system styling from growing, and accessibility standards grounded in a 110-respondent user survey.
Apr 2022 – Jul 2024
VML (Wunderman Thompson)
Art Director
Prague, CZ
Snapchat: led a team of three designers creating brand sizzles, event films and identities, including Dubai Expo, Saudi Day and End of Year Denmark, plus ad and ROI films.
GSK: won the global asset refresh pitch, then single-handedly delivered 450+ doctor- and consumer-facing assets across 12 brands through a Figma pipeline built for fast approvals.
MSD, HPV campaign: designed a modular campaign system across Adobe Creative Cloud and Figma, adapted for multiple markets from print to social.
Made an illustration-based animated film and social carousels for Otis (Gen 2 Switch) across Spain and Portugal; co-designed MSD’s lung-cancer awareness film “A Message for You”.
Mar 2021 – Apr 2022
Ogilvy
Art Director
Prague, CZ
Localised Tesco’s “Power to Lower Prices” master brand campaign for 366 stores in Czech Republic and Slovakia: key visual, 3D lockups, on-set art direction of the two-day TV shoot, 15-second cutdowns, leaflets, Clubcard app covers and POS. Assets were still running unchanged a year later.
Art directed all marketing collateral for Tesco’s Minions sticker-collection campaign with Universal and Illumination across Central Europe.
Guided Tesco CEE’s 2021 visual overhaul across CZ, SK and HU in strict alignment with UK HQ guidelines.
Feb 2020 – Mar 2021
Mark BBDO
Designer
Prague, CZ
Campaign and social work for Levi’s, Mars, Dr. Oetker, FRoSTA and Czech Tourism (#CzechList); naming and packaging for Tatra Delmix; core visuals for winning pitches for Komerční Banka and Orlen.
Sep 2018 – Oct 2019
Sun King (Greenlight Planet)
Senior Designer
Mumbai, IN | Nairobi, KE
Directed 360° design across six Asian markets for a consumer solar brand, managing a team of four designers.
Drove a 25% increase in engagement through vernacular, hyper-localised campaigns grounded in audience insight, delivered on minimal budgets.
2012 – Present
Independent Practice
Designer & Art Director
Worldwide
Spotify India, “There’s a playlist for that” launch (for Leo Burnett India): designed ~175 OOH and digital executions and owned the six-colour duotone system. Gold and Silver at ABBYs and The One Show, Bronze at ADFEST, ET Brand Equity winner; 72,000 unique shares.
GuruJal (water-security NGO): rebrand in three weeks, including strategy, mark, grid, and a wordmark in six Indian scripts, plus a brand film and logo animation with AI-generated imagery (Seedance) art directed frame by frame.
Visual identities for Goa’s largest pharmacy brand, Sevagram Ashram and Naagin hot sauce.
Education
April 2009 – May 2012
Symbiosis Institute of Design
Bachelor of Design
Pune, IN
Enrolled in the institute with majors in Communication Design (Film and Video specialization).
