Salcete Pharmacy was one of Goa’s most recognised pharmacy chains, with a legacy dating back to 1932. The brand had trust, but its visual identity needed to become more modern, flexible, and memorable.

The challenge was to refresh the brand without losing its familiarity — and to make pharmacy communication feel less serious, more approachable, and easier to recognise across physical and digital touchpoints.

We created a new identity system that balanced legacy with a fresher, more playful tone.

The existing blue-green colour association was retained as a brand callback, while a darker blue was introduced for contrast and flexibility. A new logo motif combined the pharma cross with a capsule-inspired crest, giving the brand a more distinctive and scalable visual mark.

The rebrand included logo design, colour system, illustrations, packaging, pharmacy danglers, calendars, advertising, digital communication, and delivery packaging.

The system was designed to work across in-store materials, high-contrast signage, app-focused digital advertising, and e-commerce delivery touchpoints. The brand’s well-known yearly stick-on calendars were also redesigned as part of the new visual language.

The final identity gave Salcete Pharmacy a clearer and more contemporary brand system.

It helped the pharmacy retain its sense of trust while becoming more recognisable, flexible, and ready for its digital and delivery-led future.

Harsh Hede

Creative Director — Prague

Salcete Pharmacy

A brand new look. The same old trust.

Salcete Pharmacy had history, recognition, and trust. Founded in 1932 by the Kare family, it had grown into one of Goa’s most recognised pharmacy chains. The opportunity was to give that legacy a more modern and flexible identity — one that could work across stores, packaging, advertising, digital communication, and the brand’s move toward e-commerce. The rebrand kept the familiar blue-green colour association from the previous identity as a brand callback, while introducing a cleaner, more memorable system built around a new motif, stronger contrast, playful messaging, and practical brand applications.

Role: Brand identity, Visual system, Packaging, Advertising
Client: Salcete Pharmacy
Skills: Rebranding, Logo design, Colour system, Illustration, Packaging, Digital ads, Delivery packaging, Calendars