Snapchat needed creative work that could adapt across different briefs, audiences, and formats while still feeling true to the brand’s playful, visual, and fast-moving personality.

The challenge was to keep the work clear and strategic without making it feel too corporate or overdesigned.

We approached the work with a flexible, social-first creative mindset.

The creative direction focused on clarity, pace, colour, motion, and personality — allowing each brief to have its own expression while staying connected to Snapchat’s larger brand world.

During my time as an Art Director at Wunderman Thompson, I worked across a range of Snapchat projects, including campaign concepts, branded content, video-led storytelling, social assets, layouts, presentation design, and visual exploration.

My role was to help shape the creative direction, develop visual ideas, and turn briefs into clear, engaging brand communication.

The final body of work helped Snapchat show up across different moments with more clarity, energy, and creative consistency.

Across formats, the work supported brand, business, social, and campaign communication while keeping the spirit of Snapchat intact: playful, visual, simple, and alive.

Harsh Hede

Creative Director — Prague

Snapchat

Name: Snapchat — Art Direction, Ideation by Harsh Hede
Uploaded: 2026-04-10T06:29:00.000Z
Description: A body of creative work for Snapchat, developed during my time as an Art Director at Wunderman Thompson.

A body of creative work for Snapchat, developed during my time as an Art Director at Wunderman Thompson.

During my time at Wunderman Thompson, I worked on a range of creative projects for Snapchat across brand, business, social, and campaign communication. The work moved across formats and audiences, but the goal stayed consistent: help Snapchat show up with clarity, energy, and a strong visual point of view. Whether the brief was aimed at users, brands, agencies, creators, or internal stakeholders, the creative needed to feel sharp, playful, and unmistakably Snap.

Role: Art Direction, Ideation
Timeline: Apr 2022 - Mar 2023
Client: Snapchat
Skills: Campaign concepts, Branded content, Video storytelling, Social assets, Layouts, Visual exploration

Snapchat needed creative work that could adapt across different briefs, audiences, and formats while still feeling true to the brand’s playful, visual, and fast-moving personality.

The challenge was to keep the work clear and strategic without making it feel too corporate or overdesigned.

We approached the work with a flexible, social-first creative mindset.

The creative direction focused on clarity, pace, colour, motion, and personality — allowing each brief to have its own expression while staying connected to Snapchat’s larger brand world.

My role was to help shape the creative direction, develop visual ideas, and turn briefs into clear, engaging brand communication.

The final body of work helped Snapchat show up across different moments with more clarity, energy, and creative consistency.

Across formats, the work supported brand, business, social, and campaign communication while keeping the spirit of Snapchat intact: playful, visual, simple, and alive.

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Snapchat

A body of creative work for Snapchat, developed during my time as an Art Director at Wunderman Thompson.

Role: Art Direction, Ideation
Timeline: Apr 2022 - Mar 2023
Client: Snapchat
Skills: Campaign concepts, Branded content, Video storytelling, Social assets, Layouts, Visual exploration

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